How do you continue to shake up the most classic of all American sports to the core to attract a new generation of players to the Game? By recruiting the most electrifying, and talked about player in the world: Jazz Chisholm Jr. We set out to shock the system by harnessing Jazz's high-voltage energy to supercharge
our audience engagement and connect the game to culture beyond sport.
our audience engagement and connect the game to culture beyond sport.
We introduced the new face of baseball with a live stream featuring ESPN talent Robert Flores and Cleveland Cavaliers all-star Donovan Mitchell. With a little extra help from The Captain himself and his friend Jimmy.
INTEGRATED 360 CAMPAIGN & BRANDING
Art Direction & Design: Jack Douglas / Sebastian Perez / Ryan Carver
Copywriter: Bari Khan
INTEGRATED 360 CAMPAIGN & BRANDING
Art Direction & Design: Jack Douglas / Sebastian Perez / Ryan Carver
Copywriter: Bari Khan
