For Make-A-Wish 40th anniversary we created a new marketing platform "Wishes Need Stars Like You" to celebrate more than 500,000 wishes granted worldwide since 1980. With many wishes currently on hold, this new campaign aims to shine a light on the collective star power of everyday people and corporate sponsors who have come together to support Wish-Kids and their families for the last four decades.
The PSA "Lasso" is the first effort in a campaign that span from tv, radio, digital and social. The film features a full cast of Make-A-Wish alumni and their families, and voice-over by WWE Star, John Cena. The soundtrack is a cover of "A Sky Full Of Stars" donated by Coldplay and performed by Make-A-Wish alumni Sarina Haggarty. Through more than 50 celebrity endorsements and a segment on "The Tonight Show" with Jimmy Fallon and Dwayne "The Rock" Johnson, the campaign has generated more than 162M impressions and more than 2900 posts using #WorldWishDay to date.
