LEXUS 120 HEARTBEATS

If you think an hybrid vehicle can't give you adrenaline, think again.
The new Lexus GS Hybrid is here to change your mind.

To demonstrate it, we created a live event.
A few selected guests were invited to the launch day at the Vairano racing circuit (Italy).
Here, a professional driver accompanied them in a high-adrenaline speed trial
where the brilliant Lexus GS Hybrid performances were really demonstrated to the fullest.
The guests all wore a heart rate monitor and were challenged to keep their heart rate below 120 heartbeats per minute.

But which of them succeeded?
CREDITS
art directors: Davide Vismara, Giulio Frittaion
copywriters: Massimo Paternoster, Marco Dispenza
account manager: Ilaria Lorenzetti
Creative Directors: Luca Pannese, Luca Lorenzini
Executive Creative Director: Agostino Toscana
Production house: H Films
Directors: The Saatchi & Saatchi Creative team
Dop: Alessandro Bolzoni
Original Music: Stabbiolo Records
Editor: Vilma Conte
Sound design: Top Digital - Milano




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