For Marvel's Wolverine, we turned deep audience data into a creative strategy, then built the global launch around it: iconic key art illustrated by Marvel artist Jock, a live-action trailer shot between Mexico City and Madripoor that premiered during the 2026 NFL season opener, and a worldwide digital, OOH, and experiential rollout that covered the world in black and yellow.
ACD Copy: Evan Burton
ACD Art: Cameron Twombly
Senior Writer: Frank Fusco
Senior Art Director: Sebastian Perez
Senior Art Director: Ryan Carver
Visual Design Lead: Dan Kennedy + Antonio Cardona + Hernan Toro
Director: Henry Hobson
Production Company: The Lift + Creative Arts
ACD Art: Cameron Twombly
Senior Writer: Frank Fusco
Senior Art Director: Sebastian Perez
Senior Art Director: Ryan Carver
Visual Design Lead: Dan Kennedy + Antonio Cardona + Hernan Toro
Director: Henry Hobson
Production Company: The Lift + Creative Arts
