Turo is one of the leading pioneers of peer-to-peer car sharing.
After seven years of disrupting the traditional car rental industry, the brand still faced two challenges:
Many consumers don’t understand what a car share is, and a general lack of brand awareness in an increasingly competitive space. New audiences needed to discover not just what Turo is, but what it could do for them in extraordinary ways.
Enter our 360 campaign based on a singular premise: You don’t need the multiverse or the Metaverse
to discover new dimensions of yourself. You just need to open some new doors.
After seven years of disrupting the traditional car rental industry, the brand still faced two challenges:
Many consumers don’t understand what a car share is, and a general lack of brand awareness in an increasingly competitive space. New audiences needed to discover not just what Turo is, but what it could do for them in extraordinary ways.
Enter our 360 campaign based on a singular premise: You don’t need the multiverse or the Metaverse
to discover new dimensions of yourself. You just need to open some new doors.
INTEGRATED 360 CAMPAIGN
Art Direction & Design: Ryan Carver / Kelsey Cordutsky / Allier Ho
Copywriter: Bri Hand / Polly Adams
Copywriter: Bri Hand / Polly Adams
We also partnered with a handful of creators to see where the “open doors” concept would take them.
Each creator was given the same brief — which led to wildly different results.
Each creator was given the same brief — which led to wildly different results.
